Introduction

The importance of social media marketing for businesses and organizations is no longer questioned. It has become a worldwide trend in which helps businesses and organizations connect with their customers online.

This course has been designed for people who want to get results fast on Social Media. Each training module covers easy to follow instructions and includes a super simple “Planning” template which will help you organise your time on social media for optimum results.

Create your social media brand that makes people gravitate towards you, get more leads and more sales with a powerful social media strategy.

Objectives

A step – by – step, hands-on course to get fast results with a powerful social media strategy.

You will learn how to meaningfully measure social media engagement using platforms such as Twitter, Facebook, blogs, LinkedIn, YouTube and their useful features.

Learning Outcomes

• Implement SUPER SIMPLE techniques which will provide massive results
• Get invaluable ideas and tips on how to promote your business through social media
• You will understand marketing strategies that will work for your business
• Learn to leverage on the various Social Media Platforms(SMPs) to promote and grow your business
• How to manage and safeguard  your online reputation

Target Audience

Sales and Digital Marketing Personnel and Teams of Government Agencies, MNCs, Property Industry, Banks, Telecommunication Industry or  SME owners who are looking to grow or expand  an existing organization’s user or customer base, or seeking to add a digital component to their existing marketing skills set.

Course Duration

This course will be conducted over a period of 2 days

Course Description

• Social Media Marketing for Business  – An Overview
• Creating Content That Matters
• Creating a Social Media Campaign

• How to Create A Magnetic Lead Generation Funnel

• Constructing a Sales Funnel for Lead Generation Online
• Leveraging effectively on Facebook, Linkedin, Twitter, Youtube and Instagram

• Analytical and Measurement Tools
• Online Reputation management

Course Outline

 Introduction to Social Media Marketing

• Scope of Social Media Marketing
• Social Media Platforms and Tools

Overview of Social Media(SM) and its Importance

• Understand SM concepts and how they are implemented
• Comparing offline marketing tools with SM options
• Debunking SM myths and fallacies
• Defining your Online Value Proposition via SM

Creating SM Content for Impact and Business Growth

• The Golden Rules of Content Creation
• Learn how to create social media content that attracts and retains consumers’ attention
• Describe the role of storytelling in a digital landscape
• The different types of content-where do you get ideas from?
• Understand how to evaluate and select platforms for distributing content

 Social Media Marketing Campaign Conceptualization

• Analyzing Existing Social Media Performance
• Developing Strategy Framework for Social Media
• Finance, Budgets, Resources
• Timeline and Events Planning
• Collaboration with Offline Campaign
• Application of Facebook Apps

 How to Create A Magnetic Lead Generation Funnel

• How to build a high-converting landing page step by step to capture your leads
• How to create eBooks with your branding that can be given away as irresistible offers on your landing page to attract leads.
• How to leverage the power of social media to generate leads for your business
• Effective ways to build a HUGE mailing list from scratch.

Introduction to Facebook

• The Benefits of using Facebook Marketing
• Facebook Content Type versus Marketing objective achieved
• Facebook Content Marketing Best Practices
• Setting a Facebook Content Strategy
• Moderation & Reputation Management

Facebook Advertising

• Introduction to Facebook Advertising
• Business Manager & multiple page managing
• The ad manager and its features
• Ad formats & Networks

 Introduction to LinkedIn

• Best Practices for using LinkedIn
• Personal & Corporate LinkedIn Pages
• Advertising On Linked & ad formats
• Setting your editorial calendar for LinkedIn

Introduction to YouTube

• The Power of Video Marketing
• Video Marketing Best Practices
• YouTube Channel & its Best Practices
• Ad Formats on YouTube

Instagram & Twitter

• Introduction to Instagram
• Instagram Best Practices
• Instagram Advertising
• Introduction to Twitter
• Twitter Best Practices
• Advertising On Twitter
• Tools: Hoot Suite & Tweet Deck

Introduction to Google+ & Blogging

• Introduction to Google +
• Google+ Best Practices
• The Content Process
• Introduction to Blogging
• Blogging Best Practices
• Introduction to Slide share, Pintrest & Snapchat

Measurement & Optimization

• Introduction to Web Analytics
• Analyze performance of web traffics, demographics, conversion, rising trends etc.
• Improve search results based on analytic data
• How to use the best available tools
• Optimization Techniques

Online Reputation Management

• Adhering to online ethics and  safeguarding your  business reputation
• How to manage crisis and outburst on the Internet when it happens
• 5 Step monitoring and problem solving technique

Methodology

• The use of technical and subject matter experts
• Relevant and concise course material for each participant
• Customized case studies and business simulations
• Extensive use of internet throughout course delivery
• Group discussions, idea – generation /simulation exercises and video-presentations
• Whiteboard and flip charts

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