This provides a detailed understanding about Digital Marketing concepts, strategies and implementation: including planning a website, website promotion, email and Search Engine Optimization (SEO) campaigns, Pay Per Click (PPC) campaigns and integrating digital marketing with traditional marketing.
This course has been designed for those who want to understand the key elements of building an effective digital marketing campaign to “Accelerate Your Business Growth”. Covering best practice and using case studies, online tools and reference materials throughout, the session offers a practical guide to the core techniques in digital marketing, enabling delegates to leave with solid hands-on knowledge that they can implement immediately upon return to the office..
Using digital marketing as a platform to grow your business by generating more leads and sales.
Sales Professionals, SME owners, Business Development, Sales & Marketing Teams, Digital Teams,
who wish to expand an existing organization’s customer base or seeking to add a digital component to their existing sales and marketing strategy..
This course will be conducted over a period of 2 days.
Digital Marketing – an overview
A brief overview about digital marketing and all relevant set of activities:
STRATEGIC VIEW: PLANNING THE CAMPAIGN
ANALYSIS: CUSTOMER INSIGHTS AND TARGET AUDIENCE
Your online marketplace analysis summarises how the target audience for your campaign consumes media:
CONTENT MARKETING: CONTENT IS KING
When you start a campaign you need a hook, theme or main message you want the audience to
recall and act upon:
REACH: MEDIA PLAN/SCHEDULE/TIME-LINE
Overall investment in different media types:
ACT: ENCOURAGING INTERACTION AND PARTICIPATION
You may have agreed your online content assets, do think broadly about what works with your customer groups. This may include:
CONVERT: ENCOURAGE SALES, OPTIMIZE AND TEST
How to encourage sale from existing contacts at the Reach and Act stage
ENGAGE: ENCOURAGE CUSTOMER ADVOCACY AND SHARING RESEARCH EFFECTIVENESS
Encouraging sharing and on -going engagement in campaign.
Four simple ways to do this:
FEEL FREE TO ENQUIRE ABOUT OUR RANGE OF TRAINING COURSES